Who came up with the idea?
Lusum started with a group of sports enthusiasts. There are cricket and rugby coaches, water polo and tennis players and even triathletes who all live and breathe sport. This passion for sport led them to trying to find a solution to a problem they came across time and time again. This problem was to do with sports consumables – and sports ball in particular – were becoming more and more expensive and they wanted to do something to change this.
What did they want to produce?
The team wanted to create something which would help solve a problem in the sporting world – and their passion was the amount of money small clubs and children have to spend on branded balls. Having had experience in the sports industry, the team knew that big brands create huge overheads through sponsorships and advertising and pass those costs down to the small consumers.
So the final idea was…
The team came up with idea of launching a rugby ball brand, a brand with a new modern edge who cared about the quality of the product and not just the profits associated with making such a product. And Lusum was born.